Mystery shoppers are the knowledgeable, qualified people who will visit the business to check the service quality and the goods sold. Mystery shoppers can also be called as a secret shopper. Companies who do market research mainly use it to test the compliance and quality.
To have a broader background on mystery shopping, you can read through a short article in http://www.retailtrack.com/what_is_mystery_shopping.htm detailing the industries using them and the types of mystery shops.
Mystery shopping assessors are a boon to the local community as they help the companies in improving their quality. This, in turn, leads to more happy customers, and the brand receives the correct value.
Key Benefits Of Mystery Shoppers
When we say benefits, you can’t expect immediate benefits when you start with mystery shopping. To get the real benefits you have to go with it for a while. We can’t evaluate an employee with a single call or under one circumstance. Now let us see the business benefits in detail.
We can gauge the customer satisfaction and the quality of service rendered. Knowing the customer’s perspective aids you to generate more profit. A detailed comparison can be made with your company vs. the competitor companies. Check whether the employees meet the company’s rules and regulations out.
Based on the performance rewards and bonus are provided to the employees. This will motivate the fellow employees to do their best. Just knowing the customer is not happy is not going to make us come to any conclusion. With mystery shopping, we can find out the reason behind dissatisfaction is big or small.
We can make out on who needs more training and what are the key points to be discussed during training. The advantage of a mystery shopper in one industry may not benefit the other industry in a similar way. The industry size plays a vital role in decision making as well. Few companies may already be aware of the key areas to focus on the performance of the employee. That makes things even easier as the target is already defined.
Some companies would like to try mystery shopper just to know the general satisfaction of the customers and would be happy even with an underlying rating. The information or evaluation gathered will help them to market their products to a much wider crowd.
The other major advantage is that the company can become aware of the employees are involved in fraud. For example, taking cash to get things done, not sharing the exact revenue can be caught red handed.
When you use this program for a longer duration mystery shopping would help you to grow the overall business since you have a better insight. In the case of need, you can try to restructure the business helping in future development.
A program can be designed based on your firm needs. Based on the further needs alterations can be made to the program. Last but not the least, beware of the scams caused by mystery shoppers. Check them genuinely before you proceed with them.